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Job No. 158828

  • Job Title:
  • Regional Assistant Director of Admissions
  • Employer:
  • Baylor University
  • Location:
  • Waco , TX
  • Posting Date:
  • 19-Jun-2026
  • Description:
  • Job Description
    A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.


    Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

    What We are Looking For

    This position specifically supports the mission of the university through providing guidance and counseling to prospective students to help achieve the freshman strategic enrollment management goals for each incoming class and term. The Regional Assistant Director of Admissions represents Baylor and coordinates regional recruitment in key markets, establishing new relationships and networks in those markets to gain application numbers through the enrollment funnel to attract students who are an academic, social and financial fit for Baylor University.

    A bachelor's degree and four years of relevant experience are required. A master's degree and five years of relevant experience is preferred.

    Additional education or experience will be considered in lieu of one another.

    A valid US Driver License with a clear driving record of at least two years is required.

    Must be able to travel outside of the state of Texas.

    This role is a regional assignment that will be based in Houston, Texas.

    Applicants must be authorized to work full-time in the United States.

    What You Will Do

    Manage a geographic territory and strategically work with prospective students within that territory from point of inquiry to final matriculation
    Using geo-demographic research, historical data, funnel reports and current enrollment trends while formulating territory-specific initiatives to drive enrollment
    Be an expert on all admissions policies & procedures; actively maintain a wealth of information about Baylor's academic/social/spiritual opportunities to personally and persuasively recruit students and tailor messaging to fit the audience
    Manage territory budget and strategize travel within territory to engage in high impact recruitment activities
    Plan and host small group events & recruitment and yield events by targeting prospective students in the territory
    Meet yearly enrollment goals as assigned
    Maintain a dynamic and impactful presence year-round within the regional territory, ensuring consistent engagement and visibility
    Manage daily correspondence from prospective students using a wide variety of communication channels
    Use data to develop territory-specific outbound communication
    Counsel students on the nuances of the admissions process, especially regarding test-optional admissions
    Use persuasive techniques to encourage prospective students to act, such as visiting campus, completing their application, or selecting Baylor University as their final college choice
    Qualify prospective student leads and maintain accurate records of interactions in Slate throughout
    the enrollment funnel
    Meet with prospective students individually or in groups in office visits, while traveling in territory, or through a virtual platform to recruit throughout the enrollment process
    Leverage advanced Slate query techniques to identify application files to complete
    Review and evaluate complete files, make admission acceptance and denial decision recommendations, and prepare files to go to the admissions committee
    Utilize tools and resources in Slate to strategically personalize recruitment efforts to meet the individual needs of prospective students
    Counsel students regarding final college decision to enroll at Baylor
    Develop and maintain a financial aid strategy with intermediate-level financial aid knowledge, proficiently counseling students on common financial aid practices and Baylor-specific processes
    Develop a strategy to work with students throughout the financial aid process
    Review students within assigned territory and make scholarship recommendations while counseling students on merit-based scholarship eligibility, scholarship program opportunities, scholarship appeals, and outside funding opportunities
    Determine strategies and techniques to highlight the value of a Baylor education with prospective families while advocating and supporting their unique situation
    Properly train and complete increased conversations around the value and return on investment of higher education and financial literacy around how to finance a Baylor education
    Professional sales training required
    Regularly cross-train with financial aid including the use of financial aid operating systems.
    Create and sustain high-quality relationships with Baylor’s feeder high schools; regularly updating college counseling staff at select high schools on Baylor’s admission policies and university programs
    Communicate frequently with high school counselors regarding their applicants to drive file completion and post-acceptance to support and assist with questions about the enrollment process
    Work with Admissions Counseling Leadership team to administrate enrollment goals and strategic planning as needed
    Develop and execute an individualized admissions recruitment and sales strategy
    Achieve yearly territory goals and subgroups regarding Strategic Enrollment Management (SEM) populations and priorities
    Perform analysis regarding admission activities and results
    Maintain assigned duties to deliver results throughout the year to ensure strategies and tasks are completed
    Communicate with leadership about priorities and needs to ensure regional perspectives are integrated into the broader strategy
    Strategize high-impact recruitment initiatives in a highly competitive landscape
    Coordinate, manage & host outstanding off-campus recruitment events
    Strategically identify areas to host events, secure venues, process contracts, and develop new initiatives specific to the needs of regional markets
    Assist in creating and executing on-campus, university recruitment events requiring travel to campus for in-person events
    Offer virtual recruitment event opportunities to connect with prospective students and families throughout the enrollment process
    Serve on team leading the planning and execution of offering compelling admissions counseling presentations for students and families
    Partner with Baylor constituents in key markets to develop cohesive Baylor presence in territory
    Plan and host recruitment initiatives with Parent Engagement, University Advancement, Alumni Engagement, and other Baylor constituents.
    Actively strengthen our presence and consistently engage with the regional admissions network in territory while driving strategic initiatives
    Strategically collaborate, communicate, and engage within the network as a form of professional development and resource sharing to meet common goals
    Lead and/or coordinate regional events and initiatives within the network and community such as school presentations, college fairs, application nights, etc.
    Provide training and support to regional staff to enhance their capacity and effectiveness.
    Perform all other duties as assigned to support Baylor’s mission
    Ability to comply with University policies
    Maintain regular and punctual attendance



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