| Lec # | TOPICS | TYPES | NOTEs |
|---|---|---|---|
| 1 | Marketing (4P's, 5C's)† and Positioning (Company skills) | Theory | (PDF) |
| 2 | Barco Projection Systems: Worldwide Niche Marketing | Case | |
| 3 | The Brita Products Company | Case | |
| 4 | Product (Designing for Customers) | Theory | (PDF) |
| 5 | Southwest Airlines, 1993* | Case | |
| 6 | Calyx and Corolla | Case | |
| 7 | Customers (Behavior, Research) | Theory | (PDF) |
| 8 | Snapple* | Case | |
| 9 | Sony Aibo: The World's First Entertainment Robot | Case | |
| 10 | Advertising (Promotion) | Theory | (PDF) |
| 11 | Swatch* | Case | |
| 12 | BMW Films | Case | |
| 13 | Pricing (Customers, Competition) | Theory | (PDF) |
| 14 | Tweeter, etc.* | Case | |
| 15 | Distribution (Place, Collaborators) | Theory | (PDF) |
| 16 | Aravind Eye Hospital, Madurai, India | Case | |
| 17 | Wrap up and Review (Context) Exercise on the Practice of Marketing is due. | Theory Practice | (PDF) |