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| LEC # | | | | TOPICS |
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| | | | 1 | | | | Introduction (PDF) | | | | | | | | 2 | | | | Conjoint Basics (PDF) | | | | | | | | 3 | | | | Creating a Survey (PDF) | | | | | | | | 4 | | | | Cluster Analysis (PDF) | | | | | | | | 5 | | | | Segmentation and Market Structure | | | | | | | | 6 | | | | Guest Lecture: Dewey Library Staff, Secondary Research | | | | | | | | 7 | | | | John Wax Case and Factor Analysis | | | | | | | | 8 | | | | Perceptual Maps (PDF) | | | | | | | | 9 | | | | Review Case: MSA | | | | | | | | 10 | | | | Information Pump | | | | | | | | 11 | | | | Presentations | | | | | | | | 12 | | | | Presentations | | | |
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