Courses:

Entrepreneurial Marketing >> Content Detail

Lecture Notes

Module 1: Marketing and Entrepreneurship


	LEC #				TOPICS


	1				Introduction (PDF)


	2				Sustaining Competitive Advantages of New Ventures (PDF)


	3				Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus

Module 2: Identifying Market Opportunities


	LEC #				TOPICS


	4				Market Research (PDF)


	5				Wildfire Communications (PDF)


	6				Demand Forecasting (PDF)


	7				AT&T USA Direct In-Languge Service: India (PDF)

Module 3: Market Development


	LEC #				TOPICS


	8				Creating a New Market (PDF)


	9				Segmentation and Targeting (PDF)


	10				Product Concept Development (PDF)


	11				Focus vs Diversification


	12				Positioning Tools (PDF)

Module 4: Entrepreneurial Communication Strategy

Module 5: Entrepreneurial Pricing Strategy


	LEC #				TOPICS


	16				Pricing Tools I


	17				Pricing Tools II


	18				Market Expansion and Pricing

Module 6: Entrepreneurial Distribution Strategy


	LEC #				TOPICS


	19				Mathsoft (A)


	20				Guest Speaker: Nick Lazaris, CEO of Keurig

Module 7: Building Customer Relationships


	LEC #				TOPICS


	21				Managing Customers


	22				Relationship Marketing and Wrap-Up

Presentation of Marketing Plans


	LEC #				TOPICS


	23				Presentation of Marketing Plans


	24				Presentation of Marketing Plans


	25				Presentation of Marketing Plans