Microsoft® Excel software is recommended for viewing the .xls files in this section. Free Microsoft® Excel viewer software can also be used to view the .xls files.
 This section contains slides and supplemental files used by the instructor to guide the case-based discussions.
| 1 | Purpose of Strategic Planning
  Industry Value System - Structure (PDF) |  |  | 2 | Steps in Planning
  Industry Value System - Risk and Reward (PDF) | Poland's A2 Motorway
  Fundamentals of the Economic Deal (XLS) |  | 3 | Market Segmentation: How to Analyze? (PDF) | Young Canada
  Possible Market Segmentation Matrix for Young Canada Dock Builders (XLS)
  Lessons Learned Regarding Firm Value Chain and Market Segmentation Tools (PDF) |  | 4 | Segment Attractiveness: Where to Compete?
  Generic Strategies (PDF) | SOHO China
  Possible Market Segmentation Matrix - Overlay (XLS)
  Possible Market Segmentation Matrix - Shell (XLS) |  | 5 | Firm Value Chain 1
  What Drives a Low - Cost Strategy (PDF) | Arborite
  Market Segmentation Framework (XLS) |  | 6 | Firm Value Chain 2
  What Drives a Differentiation Strategy (PDF) | KONE: The Monospace Launch in Germany  |  | 7 | Issues in Vertical Integration: How Much Risk Do You Want? (PDF) | Savannah West
  Sample Pro - Forma (XLS) |  | 8 | Changing the Game: How Information Gives You Competitive Advantage (PDF)
  Strategy in Fragmented Industries (PDF) | Otisline |  | 9 | Strategy, Leadership, and Choices | Del Webb, Inc.  |  | 10 | Disruptive Technology, Industry Selection and Career Strategies | B2Bilt
  Tovar, M.L., K. Cacace, and S. Matsushima. "B2Bilt - A Study of Changes in Building Industry Processes." Harvard Design School Case Study, Center for Design Informatics, 2002. CDI#020405-044. |  | 11 | Review of Core Concepts in 1.46 (PDF) |  |  
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