| 1 | Purpose of Strategic Planning
Industry Value System - Structure | |
| 2 | Steps in Planning
Industry Value System - Risk and Reward | |
| 3 | Market Segmentation: How to Analyze? | Problem set 1 due |
| 4 | Segment Attractiveness: Where to Compete?
Generic Strategies | |
| 5 | Firm Value Chain 1
What Drives a Low - Cost Strategy | Paper 1 due |
| 6 | Firm Value Chain 2
What Drives a Differentiation Strategy | |
| 7 | Issues in Vertical Integration: How Much Risk Do You Want? | Paper 2 due |
| 8 | Changing the Game: How Information Gives You Competitive Advantage
Strategy in Fragmented Industries | |
| 9 | Strategy, Leadership, and Choices | |
| 10 | Disruptive Technology, Industry Selection and Career Strategies | |
| 11 | Review of Core Concepts in 1.46 | |